Headquartered in Toronto, New Directions Aromatics is a leading supplier of natural and organic raw materials to the beauty, personal care, health, and wellness sectors. Its portfolio of essential oils, carrier oils, butters, botanical bases, and specialty ingredients is delivered through a fully integrated e-commerce platform built for the modern formulator. Through its strategic partnership with Aromatic Fragrances International (AFI), New Directions now offers an expanded fine fragrance collection — backed by rigorous quality standards, traceable sourcing, and deep formulation expertise. newdirectionsaromatics.com